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My Black Networks (MBN), LLC has recently launched the MyBlackÔ Urban Vertical. The first phase of the launch includes unique websites for 20 U.S. cities with large African-American populations (e.g., myblackchicago.com, myblackdc.com, myblacknewyork.com etc.). Each city site can be accessed directly or via the MBN portal at www.myblacknetworks.com. Eventually MBN will expand to include over 200 cities including major urban centers in Africa, Brazil, Canada, the Caribbean, Europe and the U.S.
Vertical Branding Meets Vertical Search
MBN seeks to address what it believes is the fragmented state of data that is culturally salient to its target markets. MBN will facilitate topical or vertical search by its target markets by employing vertical branding of content. According to Elbert McQuiller, co-founder of MBN, “Cultural biases about the perceived value of content often incorrectly result in ‘content marginalization’. The algorithms of major search engines are simply microcosms of offline cultural biases. Vertical branding can be an effective tool for overcoming this marginalization.”
MBN also believes that the opportunity for social networking among the African Diaspora is ripe given the convergence of the development of Web 2.0 applications such as blogging software, the commoditization of PC’s resulting in declining prices, the current and projected growth in internet-enabled mobile devices in emerging online markets, and the emergence of the first African American major political party nominee for President.
In addition to its Urban Vertical, MBN is launching the following sites: www.myblackheadlinenews.com, www.myblackcities.com, www.myblackbusinessdirectory.com, www.myblacksmallbusiness.com, www.myblackcareer.com, www.myblackwealth.com, www.myblackevents.com, www.myblacklifestyle.com, www.myblackhealth.com, www.myblackromance.com, and www.myblackmarketplace.com. In the near future MBN hopes to partner with a vertical search engine or create its own.
For additional information, please contact Elbert McQuiller at 512-428-4362 or 888-WEB-MYBLACK or visit www.myblacknetworks.com. “My Black Networks,” “MyBlack” and “Because MyBlack is the New Black” are all trademarks and/or servicemarks of My Black Networks, LLC.
ABOUT My Black Networks, LLC - My Black Networks, LLC is a social media network company, headquartered in Austin, TX, whose primary service is an ecosystem of informational websites targeting unique segments of the African, African-American and Caribbean communities.
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