USE offers the expertise to business, government and nonprofit agencies that need to develop new market segments and distribute their services in urban and multi-ethnic markets.
- Comprehensive Communication Planning. USE will assist clients develop a communication plan that is culturally competent, financially sound that will aid them meet their organizational objectives. In conjunction with their staff, USE will determine what are the marketing & communication gaps, determine organizations assets and sustainable strategies for maximizing service delivery whether conducted in conjunction with the staff or primarily by us as their outsourced marketing & communications arm.
- Marketing. Assist clients promote and sell their products and services and brand their organization to urban and multi-ethnic populations using traditional and to web-conscious strategies. Together with our team of SMD partners, who specialize in web design, e-marketing, urban market research and ethnic produce placement, USE can provide connections to multiple ethnic and urban populations that are catered specifically to their distinct cultural needs.
- Community Relations. Provide consultation to clients to build relationships with ethnic, urban and low-income constituencies and neighborhoods that will strengthen the vitality of their project, program or service objectives. In conjunction with our SMD partners, USE will provide cultural competent expertise that will aid the client avoid cultural pitfalls that may derail their project or services.
- Public Awareness. Assist clients disseminate information to the general and/or specific populations about their programs, services or due to state or federal notifications mandates. This may include public awareness campaigns, focus groups, public forums and/or multi-media messaging. These type of services would primarily be provided to public organizations, such as government agencies, nonprofit organizations and educational institutions.